Industry check up
H1 2021 dental cpd industry report
Q1/Q2 2021 CPD Industry Report
The Beginning of the “New” Normal
This is the third edition of the CPD Junkie Industry Report.
The year 2020 proved to be challenging with many CPD providers hosting online events and webinars to adapt to the “new” normal. As restrictions eased in 2021, there
was a gradual transition back to in-person events however, online courses remained popular due to the uncertainty surrounding the pandemic.
The team at CPD Junkie kicked off 2021 with new projects, including the “Job Hub,” and its own podcast series. The Job Hub aims to provide employers with a user- friendly platform making it easier for practice owners to find their ideal candidate and for employees to apply for jobs more efficiently. Despite the COVID restrictions imposed, the user base at CPD Junkie continues to grow and evolve with more subscribers signing up to the alerts emails and various social media platforms.
Review the Q1/Q2 2021 Report here:
WHY READ THIS REPORT
CPD Junkie is not just another cpd list, it is the most comprehensive place to find Dentistry CPD in Australia. Whether you’re a dentist wanting to know what’s best or an organiser with plans to raise the dentistry bar in Australia, the data extracted from CPD Junkie gives insights, trends and an understanding previously unrecognisable.
We’ve got the data and we’re sharing it to help make dental CPD better.
What You’ll Learn
- The trends occurring now in Dental CPD in Australia
- The breakdown of currently available courses in a way you have not seen before
- Insights into the dentists who are looking for courses and what they are searching for.
The data included in this report is drawn from the hundreds of events listed on cpdjunkie.com.au and from it’s thousands of users and visitors. At CPD Junkie we strive to provide a comprehensive directory of all CPD Available in Australia and this report is a synthesis of this comprehensive directory.
Considering the recent COVID-19 events and the many cancellations and rescheduled events as a result, there are some unknowns around event cancellations and some assumptions have been made. Including:
- Live events during the social distancing lockdown of COVID-19 were deemed cancelled even though confirmation of such was not always readily available or obtained.
- Many statistics and reports are done on the basis of all events listed without regard to whether they were cancelled, rescheduled or moved on-line.
- Hands-on can be either an in-person event or a virtual “hands-on” event meaning that participants complete hands-on components from home
- A blended event was defined as having both an online and in-person component
INDUSTRY OVERVIEW: TRENDS IN THE FIRST HALF OF 2021
Following the unprecedented shakeup during 2020, dental organisers have continued to adapt and prosper despite the challenges imposed by the pandemic. There was a resurgence in ‘live’ and hands-on courses following the ease of restrictions with many of the webinars being replaced again by in-person courses. However, online courses were still being offered given the amount of uncertainty and increase in state restrictions, especially during the latter months.
RETURN TO "NORMAL"
Following the ease of restrictions, businesses were re-opening and in-person and interactive courses were on the rise. After a very long year, participants were able to attend courses in-person, however interstate travel restrictions and snap lockdowns still remained problematic.
Although there was an ease in restrictions, event organisers still offered courses online to compensate for the interstate travel restrictions. Despite fewer courses being cancelled/ postponed, it was still not ‘business as usual’, especially with the introduction of the new COVID variant during the latter months.
A gradual return to in-person, hands-on courses following the ease of restrictions
The number of in-person and interactive courses increased during in Q1/Q2 of 2021
As restrictions eased, the number of in-house and interactive courses increased during the first half of 2021. Interstate travel became possible with participants permitted to attend courses in person and engage in ‘live’ demonstrations. Participant engagement was once again increasing, however this was later found to be short-lived.
The number of webinars and online content began to gradually decrease; however, remained popular. A blend of both hands-on and online lecture content was still being offered with some organisers still combining the two modalities to increase effectiveness.
Online was no longer the most popular way to learn for the first half of 2021.
Live, online events, including webinars, are a great way to increase engagement and the richness of the events, compared with pre-recorded webinars. Live events encourage greater participation from attendees with an ability to provide real-time feedback and engagement. Although not perfect, live on-line events are the next best option considering the present challenges around travel and public gatherings.
Interestingly, event organisers have continued to offer webinars despite the ease of restrictions. Webinars have proven to be a fantastic way to promote and teach a limited amount of material, but has often been criticised for poor audience engagement, dilution of quality and clearly lacks the “hands-on” component. Much of this trend was brought on as a response to the restrictions placed on organisers and has provided dentists with an avenue to grow in spite of the limitations imposed on clinical practice.
“The challenge with Webinars is screen fatigue. On average, only 40% of participants pay attention from start to finish.”¹
Blended learning models continue to be growing in popularity. Organisers combine online components for didactic portions of their courses and reserve the hands-on components to later in the year when restrictions may be lifted to allow for such events to proceed.
Similarly, other organisers are offering on-line and virtual hands-on teaching by mailing out the necessary components to participants such that they can follow along online instruction on their own typodonts at home or in their practice.
CPD Junkie User Data
By providing an outstanding tool for dentists in the form of our comprehensive directory of CPD events, CPD wish-lists and CPD logs, CPD Junkie has grown a large user base. Our users gain ongoing value in the form of newsletters, educational e-books and much more.
From our users and subscribers, we have been able to collect a lot of data pertaining to their CPD interests, budgets for CPD Spending etc. This data-set is unique and offers unmatched insight into the most engaged members of the dental industry.
LOCATION OF USERS
Top 3 States
TOP 5 DISCIPLINES SELECTED BY OUR USERS AS AREAS OF INTEREST
CPD Listings Data
The data in this section is derived from CPD Junkie’s comprehensive listing of over 300 courses that were listed for the first half of 2021 and does not take into account all the cancellations discussed in Part 1. The data is beneficial in providing a quantitative overview of the dental CPD industry that was in place for the first half of 2021 and where the industry will hopefully return to once restrictions associated with the COVID-19 pandemic have been lifted.
FORMAT OF DELIVERY
The delivery of Dental CPD has evolved even prior to the COVID-19 Pandemic. A lot of CPD courses were offered online vs in-person. However, in-person and hands-on courses still remain the most popular method of CPD delivery especially during the first half of 2021.
There were CPD courses listed on CPD Junkie covering 20 different disciplines within dentistry. Here are the 5 disciplines of dentistry with the most CPD events offered in the first half of 2021.
COST OF CPD EVENTS IN 2021
There is a large variety when it comes to CPD events. Free events, mostly in the form of webinars, were quite popular in during the first half of 2020; however, this differed in 2021. Here is the breakdown of CPD cost of the hundreds of events listed on CPD Junkie for the first half of 2021.
CPD Distribution by Price (%)
LOCATION OF EVENTS
OPPORTUNITIES FOR EVENT ORGANISERS
Compared to the 2020, businesses during the first half of 2021 appeared to be returning to “normal” , but the unpredictability of snap lockdowns proved to be challenging. In spite of this, there are a lot of opportunities for creativity and novel marketing approaches to build awareness for events and continue to promote contents in the second half of 2021 and beyond.
GO LIVE WITH SOCIAL MEDIA
The attention is on social media and to stand out in 2020 and beyond, event organisers need a good understanding of social media to engage with an audience and to promote and sell out events. To engage with an audience and to stand out among the competition, event organisers need to provide value to the audience.
With the improvements of Facebook, Youtube and Instagram Live features, one great way to engage with your target audience is by hosting live talks, interviews or even tutorials. This novel feature is being used by some industry leaders in dentistry and other fields but is an area that has a lot of potential.
Companies have creatively initiated private group training directly with the course organiser to provide a more focused, customised and convenient learning experience. This can be beneficial for larger groups as training is conducted at your own practice with the length and content of the course customised accordingly. This ensures that teaching is tailored specifically to the practice’s needs and availability.
LET CPD JUNKIE DO THE WORK FOR YOU
CPD Junkie can take the guesswork out of marketing your CPD events. As Australia’s most comprehensive CPD directory, we have the audience as well as the data to help promote your events to the people who want to hear it.
Targeted. Effective. Simple.
From Full listings to Ticket sales, we’re currently helping event organisers sell out their courses, despite the COVID-19 pandemic.
If you found this useful and know a colleague who may be interested, please share the report with them
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Szabi's Photography Cheat Sheet
The Best ROI in Dentistry
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Want to learn more? Szabi is running monthly online courses with ticket available exclusively at CPD Junkie