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Marketing Practices

Over the past two decades, marketing has, and continues to be my passion. It’s the combination of creativity, psychology, structured processes and evolving technology that draws me to it. Starting out as a young uni graduate, I immersed myself in marketing roles at multinational organisations that offered vast learning experiences. Working for company’s including 3M, Nestle, Boehringer Ingelheim, W.L Gore & Associates (makers of GORE-TEX products) and Fairfax Media proved to be great career building opportunities. However, I ultimately found that my creativity became constrained by corporate processes and the more staff I managed, the further away I became from the true marketing work. This led me to search for an opportunity to put my vast amount of experience to good use by helping smaller businesses achieve growth through marketing. I joined Dental Corporation which allowed me to provide marketing support to over 100 dental practices. It provided me great insights into the opportunities, needs and challenges that practice principals face. I had a new-found enthusiasm as I was able use all of my marketing knowledge gained working for large corporates to create a big impact in helping the practices. After finishing this role, I have been independently consulting to individual practices (dental, medical, chiropractic) and other small businesses ever since.

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